Articles & News About Jobs & Employment

Your Job Search -- a Marketing Campaign?

The successful job search is really just a personal marketing campaign. And the same techniques used in infomercials and junk mail can help you get hired, too.

I'll prove it to you.

First, let's define marketing. I like this definition: marketing is finding and getting customers.

That sounds like a job search, doesn't it? Finding and getting a job.

So, why not break from the pack -- and find a job faster -- by adapting and adopting some of the world's most effective marketing techniques?

Here are three ways to do it.

1) Start Your Resume With a Headline

In his 1963 classic, "Confessions Of An Advertising Man," David Ogilvy wrote that five times as many people read a headline as do an entire ad. So if your headline is weak, you've just wasted 80% of your advertising dollars.

How does this apply to resumes?

Since employers often have hundreds of resumes to read, it makes sense to give your resume a "headline." Because you want to grab the hiring manager's attention and keep them reading.

So, how do you create an arresting headline for your resume? This tip is (or was) one of my top resume writing secrets, so pay attention ...

Start your resume with a summary section, no longer than two sentences. In the first, tell the employer what you want to do for them. In the second sentence, fire off your biggest gun and briefly hint at the best thing you've ever done on the job.

Here are three real-life examples of resume "headlines" that got my clients hired.

SUMMARY

Accomplished senior management professional with over 15 years of financial and project leadership experience in traditional and high-tech sectors. Increased operating cash flow by more than $50 million.

SUMMARY

Experienced marketing and business development executive with more than 15 years of achievement in Fortune 500 and start-up environments. In current role, nearly doubled sales in two years, to $130 million.

SUMMARY

Seeking network administration/technical support position where extensive, award-winning experience will add value by improving efficiency and reducing support costs. Regularly cited for superior work ethic.

There's no point in holding back in your resume. Because, unless readers are hooked right away, they won't make it past the opening lines. So your resume "headline" should literally shout the greatest benefit you can give to employers. This will keep them reading. Try it!

2) Include a P.S. in Your Cover Letter

Open your junk mail today. You know, those letters that sell credit cards, magazine subscriptions, 10 CDs for a penny, etc.

Look at the bottom of each sales letter. Ninety-five times out of 100, you'll find a P.S. there.

Why?

Because over the last 100 years, direct-mail copywriters have found that a P.S. almost always gets read. So they put a compelling sales message where they know it will get read -- in the P.S.

You can do the same thing -- and increase the number of calls you get from employers -- by including a provocative P.S. at the end of your cover letters.

Here are some examples to get you started ...

P.S. If you do not have a current need, please pass my resume on to someone who wants to turn a $400,000 loss into $800,000 profit in two years, as I did for my current employer.

P.S. Please call me at (612) 555-0000 to find out why my supervisor recently said: "I have absolutely nothing but great things to say about Dan. His strengths are troubleshooting problems, taking care of situations in a timely manner and always willing to go the extra mile ... Dan is a great team player."

P.S. If you don't see a fit at this time, please pass my resume on to someone who needs to increase qualified deal flow more than 300% and sales closing ratios more than 25%, as I have repeatedly done.

3) Give Employers a Free Trial Hiring managers are like buyers of expensive items: They want the product to work, and they don't want to get burned.

Smart marketers have known this for years. Example: look at how exercise equipment is often sold on TV -- it comes with a free in-home trial, so you can send it back within 30 days if you don't like it.

Why not adopt this same technique, and offer a "free trial" to wary employers? It's worked for other job seekers. Here are two ways it can help you get hired ...

a) Take another look at temporary work.

Fact: many companies use temp agencies to fill full-time openings. According to "Job Hunting for Dummies," by Max Messmer, 38% of temporary workers are offered full-time positions at the companies where they are assigned. So temping can make sense in today's job market.

b) Start work before the job interview.

If you're looking for a sales position, for example, you can research, assemble and bring a list of sales leads to the interview. Imagine walking into a hiring manager's office and saying, "I've already started working for you. In fact, I have a list of 100 people who are interested in your product."

Try these proven marketing techniques today. You'll gain an almost unfair advantage over other job hunters, who aren't as creative as you.

Kevin Donlin is President of Guaranteed Resumes. Since 1996, he and his team have provided resumes, cover letters and online job-search assistance to clients in all 50 states and 23 countries. Kevin has been interviewed by USA Today, CBS MarketWatch, The Wall Street Journal's National Business Employment Weekly, CBS Radio, and many others.

As a reader of this publication, you're eligible for a special offer. Get your Free Job Search Kit ($25.00 value) at the Guaranteed Resumes Web site - http://www.gresumes.com

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

Work At Home Job Versus Work At Home Business
I often hear people complain about how they shouldnt have to pay for a business opportunity because "you wouldnt have to pay to get a job outside the home." It irritates me when I read that. Not because I think you should have to pay for a job - even a work at home position - its because they think that their should be no investment to start up a work at home business.

Finding that Work at Home Job - A Job in Itself
The trend of corporate America creating work at home jobs for telecommuters is growing, which is good news for those of you who are looking to do your work in your pajamas every day. Technology has made the work at home job more appealing to both bosses and employees, though it does not mean the trend has hit the mainstream, so a work at home job can still be hard to find.

At Home Work - Find Your Next Work At Home Job
At home work is easy to find these days thanks to the internet Work from home jobs are a form of self employment, which is hitting today's society in huge numbers

Being A Work At Home Business Opportunity Seeker And Finding Work From Home Jobs
The problem with work from home jobs is simply that so many people want to have them Because of this, there are lots of people who want to take advantage of people who truly want to be able to have the freedom of a home business

Work at Home Agent - Job Ideas For a Work at Home Agent
Are you interested in jobs that require you to spend hours on the phone talking to customers If you like personal relations work and have good interpersonal skills, then do consider the opportunity of being a work at home agent

Legitimate Work At Home Jobs - Become Wealthy Working From Home
It all started when I was franticly going from company to company passing out my resume, needing a job so bad it hurt I had a college degree but could not get hired no matter what for the life of me

Legitimate Work at Home Jobs Career - 4 Amazing Tips to Increase Efficiency
When you have picked one of the many legitimate work at home jobs career and are ready to settle down and make some money, it helps to make your home based business as efficient as possible One of the most important benefits resulting from obtaining legitimate work at home jobs career is the ability to improve income levels through increased efficiency in performing the tasks associated with the jobs

Home Computer Work - 3 Ideas For Home Computer Work Jobs
Surely, many people out there have told you about the wonders of working from home and being your own boss Well, not only are you able to save on transportation costs and have more time to spend with your family, you are also able to do whatever you like, whenever you feel like it

Work at Home Jobs Vs Self Employment
Work at Home Jobs vs Owning a Home Based BusinessNot everyone is interested in owning their own home business, but a lot of people are interested in dropping out of the rat race a little bit. More and more jobs are available where you can work from home.

Work at Home Data Entry Jobs Career Are Available Now
Work at home data entry jobs career allow you the freedom to spend more time with your family It is perfect employment for someone who is looking for a job they can control themselves

Work at Home Businesses Versus Work at Home Jobs
Is a work at home business better than a work at home job? You bet. Hands down. But each option has pros and cons. It may be that for right now you're just not ready to start a work at home business. Its a big committment. That's OK. But if you're dedicated, smart and willing to work harder than most, settling for a work at home job could be selling yourself short.

7 Benefits of Owning a Computer Work at Home Job
Computer work at home jobs are growing in numbers Some cost very little to start-up and others are completely free to start

Work at Home Data Entry Jobs, Work at Home, Data Entry Jobs
37 Work at Home Data Entry Jobs - The New Age Career Move

Job Work From Home On My Computer
In my long quest for a job, work from home on my computer seemed to be the best available option Especially, since I needed to work around the many schedules of my family