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MarketingProfs' Forum to Identify What's Working in Digital Marketing, and What Isn't Worth the Investment

Scottsdale, AZ (PRWeb) September 17, 2008 -- Internet Marketing leader MarketingProfs is drawing on talent from across the country to set the record straight about what's really working in digital marketing - and what simply isn't worth the risky investment in troubled economic times.

The MarketingProfs Digital Marketing Mixer will be held October 22-23 at the Radisson Fort McDowell Resort in Scottsdale, AZ. For program details, please go to: http://www.marketingprofs.com/events/5/conference

According to MarketingProfs President Roy Young, digital media have been in existence long enough to produce marketing track records. Some channels and approaches are working better for different types of marketers than others.

But marketers aren't aware of all of the latest results. "We are pulling together the latest research into digital media, with real-world marketing results, to set the record straight and save companies money," Young reports.

Some findings that the Forum will report on include:

* Actual in-box habits of today's email subscribers, and how they affect response.

* How marketers are mastering link-building to boost Internet ROI.

* How marketers can choose the right social media to fit their own unique outreach.

"As with any new technology, the latest digital options are dazzling to behold," says MarketingProfs Chief Content Officer, Ann Handley. "But marketers are struggling to find what ones are worth the money, and what ones are worthless to a realistic marketing plan. We're bringing a wide range of professionals together to hash this out."

The Mixer's keynote speakers will offer guidelines based on their own impressive results:

* Arianna Huffington, co-founder and editor-in-chief of The Huffington Post (http://www.huffingtonpost.com), will describe how she built her blog into an internationally renowned website.

* Gary Vaynerchuk, founder and host of Wine Library TV (http://www.winelibrarytv.com), will detail how he built his free daily video blog into a multi-million-dollar sensation.

Presenters from a wide range of companies will offer insights from their own digital marketing successes. Companies represented include:

* HP and Lane Bryant on email optimization in today's economy

* Zappos and Google on the very latest in SEO

* Comcast and Ingersoll Rand on Twitter, and how to use it

As marketers experiment in a host of digital channels, money is being wasted by stabbing in the dark. "It's time to set the record straight about what types of digital media best fit what types of marketing efforts," says Handley. "This Forum is focused on real results."

The Digital Marketing Mixer offers:

* More than 20 educational sessions

* Three Hot Seat Labs offering one-to-one expert critiques

* A Sponsor Reception with free expert consultations for all attendees

For more information on sponsorships, please contact Tara Curran at 718-509-9527 or tarac@marketingprofs.com.

The cost of the conference is $1295. MarketingProfs is offering an early bird discount of $150 for basic and non-members who register by September 19. The MarketingProfs Premium member reduced rate is always $995.

The cost includes two full days of sessions, two keynote presentations, exhibit hall access, a networking reception and all meals; plus a free copy of MarketingProfs' latest research report, "Email Marketing Benchmark Research 2008," and a Premium Plus membership for basic and non-members.

To register, please go to this link: http://www.marketingprofs.com/events/5/conference

For more information about any aspect of the program, please contact Tara Curran at 718-509-9527 or tarac@marketingprofs.com.

About MarketingProfs

Founded in January 2001, MarketingProfs specializes in providing strategic and tactical marketing know-how for marketing and business professionals in organizations worldwide through a full range of internet marketing, online media and events.

Contact:

Tara Curran

Event Marketing Manager

MarketingProfs

718-509-9527

###

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