Articles & News About Jobs & Employment

Second City Logs Major Increase in Marketing Services Client Work

Chicago, IL (PRWEB) October 9, 2007 -- Second City Communications (SCC), the marketing services division of the world renowned improvisation theater company, The Second City, is bringing its unique voice and irreverent humor to marketing and positioning for a growing range of corporate clients -- including Motorola, CareerBuilder.com, Procter & Gamble -- and industry leaders in several other field including the Quick Service Restaurant industry.

SCC's marketing services revenue has risen to more than $1 million from the near-zero levels of just a year ago -- a dramatic increase that is forecast to continue as more companies look for strategic alternatives to marketing & positioning -- especially in live venues and online.

"There's a big shift in demand for distinct, funny, and authentic marketing messages," said Tom Yorton, President and COO of The Second City. "We excel at the a-ha moments that marketers are always looking to create -- and we have nearly 50-years experience producing funny insights into the human condition," added Yorton.

SCC marketing services assignments include helping companies deploy new and fresher ways to tell their corporate or brand stories across multiple platforms, especially including live, online, broadcast, and video. SCC is also involved on the product development and product definition fronts with corporate clients, including ideation, innovation, and helping clients create customer-centered products & services.

"This isn't just funny for funny sake," said Yorton. "We're creating funny, punchy, and short-form content that's relevant for clients looking for new ways to their customers. And because we're an improv company, we iterate multiple concepts quickly and efficiently. It's no fuss, no muss for clients," added Yorton.

The most recent example is Second City's collaboration with the nation's premiere online job search company, CareerBuilder.com, in a hilarious new book and videos to help promote CareerBuilder's innovative video resume service.

Second City and CareerBuilder co-authored the new book titled, Cube Monkeys: A Handbook for Surviving the Office Jungle, a hilarious send-up of typical (and numbing) office & work situations that also parodies popular business how-to books. Cube Monkeys is published by HarperCollins (September, 2007) and features Second City's trademark irreverent humor packaged in top-ten lists, quizzes, step-by-step guides, games, and humorous advice.

"CareerBuilder.com is a great partner for what we excel at -- operating in the nooks & crannies of a marketing strategy with unique tactics, using our trademark humor and keen understanding of human behavior," said Yorton. "CareerBuilder has a long marketing history of getting people to laugh at the work world while providing them excellent options for moving on to better jobs," said Yorton.

Second City is also helping CareerBuilder.com promote the benefits of its innovative video resume service to job seekers by producing a series of funny videos that show the wrong way to produce a video resume. "CareerBuilder's video resume service is very popular and important - and they wanted to do something different to demonstrate for customers how to do effective video resumes. Naturally, we poked fun at the bad examples -- using humor to shed light on how people might do video resumes effectively by looking at how not to do them," said Yorton. "It's a great example off using humor to break through and connect with people at an important, base level," Yorton added.

About Second City Communications:

Second City Communications (SCC) is the corporate entertainment, marketing services, and training division of The Second City-, the world-renowned improvisation comedy theater company that launched the careers of many of America's comedy greats over the past 50 years. SCC works with Fortune 1000 clients across a broad spectrum to take their corporate events to new heights with unique methods and decades of experience in delighting audiences. More information is available at Second City Communications (http://www.secondcitycommunications.com)

About CareerBuilder.com:

CareerBuilder.com, America's largest online job site, has more than 22 million unique visitors per month and more than 1.5 million jobs. CareerBuilder.com powers the job search centers for more than 1,000 partners, including 150 newspapers. More information is available at: CareerBuilder.com (http://www.careerbuilder.com)

Information about the book, Cube Monkeys, can be found here: here (http://www.careerbuilder.com/cubemonkeys/index.htm)

###

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

Juicy job Tips to find a Job in London UK
Jumpstart your Job Search in London

Let Neteller Work Some Casino Magic
Using the Neteller electronic payment service is rather like working some magic on your online casino experience.

How To Find A Job Writing Grant Applications
Do you have what it takes to land a job doing grant writing? Many people are looking for ways to develop a freelance business, but unless you know what it takes to do so, you might as well stop trying. There are several fields in which you can learn and have many jobs waiting for you.

When Can An Ecological Product Work For You?
Sustainability is an issue that many environmentalists are focusing on nowadays. It is what makes non-government organizations (NGOs) and several consumer groups target several companies that have manufactured most of the well loved products and brands worldwide.

Medical Career Training -- How to Choose the Right Field
Receiving the right medical career training can be a daunting task, especially when it comes to choosing the right school. In this article, we'll look at the best ways to go about receiving your medical career training, and picking the right schools.

Water Powered Car - Does Water Powered Cars Really Work?
Rising fuel prices are a reality So is the technology for a water powered car

How to Combat Work At Home Loneliness
Always dreamed of having your own work at home business, right? No boss. No commute. Your own hours. Sounds great. However, one rude awakening most new work at home business owners is the work at home loneliness that is a natural occurrence for most work at home careers. That lack of interpersonal interaction can take its toll on you, and you could even become irritable, lethargic, or sad for no reason.

Freelance Writing Career - Everyone Wants A Specialist Writer
Want an easy way to build your freelance writing career Here it is

The Pitfalls To Home Based Self Employment
The Basic Home Self Employment Hazards

The Best Work at Home Hourly Jobs Anyone Can Do
There are many work at home hourly jobs in the market that almost anyone can do The term ?anyone? here really means anyone

Using Journal to Support Your Job Search
Are you searching for a job? Here are some tips on how you can use journaling in that pursuit.It is important to know what we are looking for in a position and company.

No Fax Same Day Loans: Get the Fund You Desperately Need without Any Paper Work
How uncanny it is to get in fix with an unforeseen expense while other necessary expenditure also can not let you ignore. At the moment arranging and managing security can show a dire consequence. To this, no fax same day loans work as a wonder. You get the fund you need to meet your ends in less than 24 hours or so.

How Do Guitar Amps Work?
What are guitar amps These are amplifiers that amplify the sound coming from the guitar and passing through them

Taco John's International Releases a Newly Developed Employment Brand
Taco John's International unveils the organization's new employment branding campaign along with a newly revised career website portal.

5 Top Tips for Choosing an Honest Nursing Employment Agency
I have had a number of nurses write to me with stories of dishonest nursing employment agencies that have taken their money and done nothing for them. This can really shake your faith in people and leave you with a sour taste in your mouth... but do not let these dishonest people rob you of your dream of moving your nursing career abroad! Here are some tips on judging the quality of nursing recruiters that will help you kick start your job hunt.